They say, “a picture is worth a thousand words” which is undoubtedly right. We love to interact with visuals rather than words. The importance of images on e-commerce, travel, and media websites have been increased over the time. According to HTTP Archive, on an average, around 64% of a website’s weight is comprised of images. If we are able to reduce the size of these images without reducing the image quality, then it will have a direct positive impact on page load speeds and user-experience of visitors on your websites.

As per Gomez and, half of the users love sites which load in less than 2 seconds. If the page takes more than 3 seconds to load almost 40% of visitors tend to leave that site, thus increasing the bounce rate. Image optimization is the only solution for this problem.

What is Image Optimization?
Optimizing web images is a process of delivering the high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. Image optimization can be done in different ways be it by resizing the images, caching or by compressing the size. Here comes ImageKit, an intelligent Image Optimization tool which optimizes images using intelligent compression algorithm. Combined with a global content delivery network (CDN) for faster delivery, it can improve your website performance significantly.

Importance of Optimizing Images on Website
The importance of images in connecting users to your products has been proven. If your website takes more than 3 seconds to load, users are more likely to abandon it which will drastically increase your bounce rate and eventually, it will affect your conversions.

Why is image optimization important? Here are the answers. Image optimization helps in improving page load speed, boosts websites’ SEO ranking, and improves user experience. Let’s study the importance of optimizing web images in detail:

Improves Page Load Speed: Page load speed is the amount of time taken by a web page to load completely. It depends on many factors from your website host to website layout & design like The websites having less than 2 seconds load speed are most loved by its users. So, if you are optimizing 64% of your website’s weight which is images, you will be improving your website speed. It will give your website visitors a faster experience, thus more users would interact with your product and services. There are many tools which can help you in analyzing your page load speed such as Google’s PageSpeed Insights, Web Page Test, and ImageKit’s Website Analyzer which will give you the complete insights about your web page.